What does combined pull mean?

At Bondi Magnets we talk about direct pull and combined pull. Direct pulling force may speak for itself: the force by which the magnet on one side draws magnetic objects toward it. However, our fishing magnets are not magnetic on one side, but on ALL sides! This is what we call 360 magnets. If you add up the pulling force on all sides, you arrive at the combined pulling force. So you can get a good estimate of how strong the magnet is.